Pay Per Click (PPC) Marketing – Tutorial For Beginners

Want to Rise Your Online Business with Rising Internet Connectivity, Internet Marketing is the Solution. Today Internet marketing is an essential part of any Online Business in Both ways “Web Traffic & Sales”. In Internet marketing one of the most prominent Way is Pay Per Click (PPC) advertising. In Pay per click advertising, You bid on some most famous keywords related to your online business those can increase the Sales, Brand reputation of your business. PPC platforms serve your Ads on Their Search Engines & Partner sites. Your ads can be shown, when a person type keywords in Search engine box related to your ads or Based on Person’s browsing History. In ppc Advertising Platform you have rights to manage where to show ads & limit of the amount you spend on the campaigns. There is lots of PPC Advertising Platforms, we have shorted Some of them, Those can beneficial for Small & Large online businesses.

Top 5 Pay Per Click (PPC) Advertising Platform for Small/Large Business

1. Google Adwords

As all you know, google is godfather of Search Engines Industry. Google has its own Advertising platform called “Google Adwords” that is the biggest platform for pay per click Advertising marketing. Adwords Allows you to create several type of ads like; image/text based ads, shopping ads, Youtube Video Ads. Here in adwords you can set your specific targeting location, Targeted audience, can manage bid & Many More things. For Small Businesses google recently launched Google Adword Express, where business owner can manage their small business easily.

2. Microsoft Ad Center

It is just Similar to Google Adwords, It is more handy to manage advertising campaigns, Microsoft ad center serve ads on It’s owned Search engine; Bing & Partner sites. Bing Search engine is the Seconds Biggest Search Engine After Google in the world. Microsoft ad Center also serve; Image/Text based Ads less expensive than Google. Here you also can target your desired Location, Targeted Audience & Manage bid anytime.

3. Facebook Advertising

Facebook is an Online Community Platform, where advertiser can easily target the real audience. This platform serves ads on only, these ads also work like other traditional advertising (when someone clicks on ad than you have to pay). Here you can be very specific in who can see your ads.

4. Twitter Advertising

Twitter is the most powerful & Expensive Advertising Platform (You have to Pay 10k as Minimum amount for a Day). Basically This platform not build in Advertising Way for Small Businesses. But recently Twitter has launched a Small Business Advertising Program, which is much affordable for Small Business to Advertise on Twitter.

5. LinkedIn Ads

If your business meets Business to Business Industry, Then you’re at the best place for your business advertising. Linkedin allows you to target exact professional & Businesses related to your business. But It’s CPC (Cost per click) is Much higher than Others. But you have some option’s to set minimum daily spend amount.